A well-designed site has the potential to build trust between an organization and its audience. A website serves as an organization’s digital home base, providing the public with key information about a business or nonprofit. Organizations use web design for many purposes, such as to market their products and services, help establish their brand voice, expand their audience through search engine optimization (SEO), and stay relevant in the marketplace. Footnote 2 IA fits into the UX design process but specifically addresses how a website’s information is structured and organized. UX design focuses on how a person thinks, feels, and experiences a website, whereas UI design examines how they interact with that same website through different touch points like buttons and toggles. Web design is made up of several subdisciplines, including user experience (UX) design, user interface (UI) design, and information architecture (IA). Footnote 1Today’s consumers expect every business to have a website complete with interactive content, compelling visuals, and responsive design. Since then, web design has blossomed into a sought-after professional field. The first website that was published in 1991 featured a text-only interface to accommodate the dial-up modem’s sluggish connection speed. Website technology has evolved tremendously over the years.
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More importantly, they need to know how to effectively use coding languages, such as JavaScript, HTML, HTML5, and CSS, to build a functional website. Web designers must consider a website’s aesthetics - the colors, typography, graphics, and other design elements - to anticipate how a user will experience a site. Great web design and development is half art, half science.
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